Target to kick off partnership with $1 million donation to launch
Target/Salvation Army Angel Giving Tree at www.Target.com/salvationarmy
MINNEAPOLIS, Nov. 17 /PRNewswire/ -- Target and The Salvation Army kick
off the 2006 Christmas season with a multi-faceted partnership, including the
launch of the Target/Salvation Army Angel Giving Tree, an online version of
The Salvation Army's Angel Tree Program. Target will donate $1,000,000 to
support the launch of this new online program, and invite its guests to give
to The Salvation Army as well. In addition, Target will support The Salvation
Army by donating 100% of proceeds from the sales of a limited edition Harvey
Lewis angel ornament accented with red SWAROVSKI(R) crystals.
(Logo: http://www.newscom.com/cgi-bin/prnh/20051129/PHTU047LOGO )
Target launches a virtual giving tree on www.Target.com/salvationarmy
On Thursday, November 16, Target launched the Target/Salvation Army Angel
Giving Tree. Target.com visitors are able to purchase a virtual ornament for
any chosen dollar amount to provide new clothing, toys or food to families in
need. After purchasing an angel, visitors can then personalize their angels
on www.Target.com/salvationarmy by choosing the angel's color, wing shape and
wing pattern. The Salvation Army will determine how the contributions will be
distributed based on needs across the country.
"We share The Salvation Army's goal of helping those in need every day and
we're proud to help them expand the reach of their already successful Angel
Tree Program with our new online component at www.Target.com/salvationarmy,"
said Laysha Ward, vice president of community relations, Target. "Working
together, Target and The Salvation Army will help take giving to new heights
this Christmas season through the Angel Giving Tree."
"This new online campaign at www.Target.com/salvationarmy will make it
even easier for people to support The Salvation Army's efforts to help people
in need," said Major George A. Hood, National Community Relations and
Development Secretary for The Salvation Army. "The Christmas season is an
important time for us to collect donations for people in need, and we value
Target's continued partnership and shared goals around this effort."
Target guests can purchase limited edition angel ornament to benefit The
Salvation Army
In addition to the $1,000,000 donation and the Angel Giving Tree, Target
will support The Salvation Army with a limited edition Harvey Lewis angel
ornament accented with red SWAROVSKI(R) crystals. The angel ornaments are now
available for purchase in Target stores nationwide and online at Target.com.
Priced at $9.99, 100% of profits will be contributed to The Salvation Army.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church
established in 1865, has been supporting those in need in His name without
discrimination for 126 years in the United States. Over 31 million Americans
receive assistance from The Salvation Army each year through the broadest
array of social services that range from providing food for the hungry, relief
for disaster victims, assistance for the disabled, outreach to the elderly and
ill, clothing and shelter to the homeless and opportunities for
underprivileged children. About 83 cents of every dollar raised is used to
support those services in nearly 5,000 communities nationwide. For more
information, go to http://www.salvationarmyusa.org.
About Target
Minneapolis-based Target serves guests at 1,494 stores in 47 states
nationwide by delivering today's best retail trends at affordable prices.
Target is committed to providing guests with great design through innovative
products, in-store experiences and community partnerships. Whether visiting a
Target store or shopping online at Target.com, guests enjoy a fun and
convenient shopping experience with access to thousands of unique and highly
differentiated items. Target (NYSE: TGT) gives back more than $2 million a
week to its local communities through grants and special programs. Since
opening its first store in 1962, Target has partnered with nonprofit
organizations, guests and team members to help meet community needs.
SOURCE Target
11/17/2006
CONTACT: Elizabeth Walker of Imre Communications, +1-856-988-0170 or
+1-443-803-8502, or Kristen Dinisio, Imre Communications, +1-410-821-8220,
both for Target; or Target Media Relations, +1-612-696-3400
3696 11/17/2006 06:00 EST http://www.prnewswire.com
