David Blaine, The Salvation Army and Target Kick-Off the 2-Day Sale to Bring
Joy to Deserving Families This Holiday Season
WHAT/WHO: This Thanksgiving, Target is presenting David Blaine -- the
world's greatest endurance artist and magician -- with one of
his biggest challenges yet. As part of his challenge, he will
attempt to escape from shackles while dangling four stories
above Times Square in time for the Target 2-Day Sale.
Target and David Blaine are joining together to present this
event to benefit The Salvation Army and kick-off a dazzling
holiday shopping season. If David Blaine successfully completes
this feat, 100 deserving children will have a surprising and
unforgettable start to the Christmas season.
Target and David Blaine will reveal the closely guarded details
of Blaine's new challenge at this not-to-be-missed press
conference.
David Blaine and John Remington, VP of Events Marketing and
Communications for Target will meet the press on Friday,
November 17 to take the wraps off of Blaine's new challenge.
WHEN/ Friday, November 17
WHERE: 11:00 a.m.
West 46th Street
(A lot on the south side of the street between
Broadway and 8th Avenue)
New York, NY
VISUAL: * The location of David Blaine's next extraordinary challenge
* Q&A with David Blaine
* Q&A with John Remington of Target
SUMMARY: * The day after Thanksgiving is one of the biggest shopping days
of the year. Only a stunt on the world's biggest stage is
spectacular enough to kick off the Target 2-Day Sale.
* Target has partnered with The Salvation Army to specially
select 100 deserving children who will benefit from Blaine's
successful completion of this challenge.
* David Blaine has accepted this challenge as a way to give back
to The Salvation Army, an organization that had memorable
impact on him as a child.
CONTACT: Elisabeth Opalka Target Media Relations
Kaplow Communications (612)696-3400
(646) 747-3530
SOURCE Target
11/10/2006 P
3266 11/10/2006 12:05 EST http://www.prnewswire.com
